How much does digital signage cost, including display screens, media players, and software licensing? Additional costs such as energy usage, content creation, and IT support also contribute to the total cost of ownership.
Display Screens
Prices vary depending on size, resolution and type (LCD, LED, or OLED). High-resolution screens typically offer higher quality and user experience, resulting in a higher price tag. Additionally, larger screen sizes and complex configurations like video walls require more expensive media players.
Media Players
There are a wide range of options for media players that bridge your content and display screens. For example, simple plug-and-play devices are available that connect directly to your display screen and run your content via Wi-Fi. More advanced systems may include features such as remote management and scheduling. Additionally, some media players offer template-based updates which can reduce your ongoing software costs.
Installation
A professional installation is recommended for any digital signage system to ensure a precise and secure mounting and minimize the risk of damage. In addition, some installations will require additional hardware or software to function properly, such as a content management system and a provisioning service that configures your display screens and media players for digital signage use.
The most variable cost of signage is the content you plan to transmit on your display screens. Dynamic content engages and entices your audience, and can be used to deliver valuable business information or capture interaction for analytics purposes. However, this kind of content requires a team to produce, schedule and deploy – adding to your overall cost of digital signage.
